Nike’s ISPA, which is short for Improvise, Scavenge, Protect, and Adapt, is the newest technology offering from the Swoosh.
ISPA, a program spearheaded by Nike Sportswear’s special projects, takes the tried-and-true Nike ethos of listening to the athlete, but with a twist: Rather than dissect the challenges of establishing a new sprint record, the team focuses on improving interaction with the built environment.
Those four tenets are reflected in the final form of the first ISPA branded product, the Nike React LW WR Mid ISPA. It utilizes a deconstructed water-resistant bootie atop Nike React Element 87 tooling. Each component is easily read, nothing is superfluous.
Another element of honesty comes from the group’s fundamental understanding that the built environment is always in flux. A solution today might not be a solution for five years down the road — and that’s ok.
Look for the Nike React LW WR Mid ISPA to release on November 21st at select Nike Sportswear retailers and Nike.com. The retail price tag is set at $180 USD.