Reebok announces ‘Crossover U’, an all-day workshop series led by five contemporary creatives who draw inspiration from Allen Iverson’s impact on and off the court.
Celebrating the release of the new Reebok Question Mid “Double Cross” sneaker, each workshop will explore Iverson’s influence on culture, style and creativity via experiential education. “Crossover U” will take place on October 25th in New York City.
Every aspiring creative needs a teacher or role model. In the same way Iverson was taught the “crossover” and made it his own iconic move, Reebok will mentor the next generation with stylist Matthew Henson, artist and designer Gianni Lee, jewelry designer Martine Ali, photographer Quil Lemons and hairstylist Guingui.
Individual workshop enrollment will be open to the public from October 10 – October 17 on Reebok.com/US/Crossover_U. Applicants will be selected on a first come, first serve basis. Seating is extremely limited.
At the center of “Crossover U” is the new Reebok Question, which features an asymmetric execution blending the iconic Red and Blue-toe colorways that Iverson debuted and wore throughout his rookie season. The sneaker symbolizes Iverson’s most memorable on-court “crossover” moments that year and his ability to cross up basketball culture with the style and sounds of his everyday life.
Look for the Reebok Question Mid “Double Cross” to release on October 11th in-store at select UBIQ, Undefeated, Foot Locker (34th Street & Washington Heights) and Champs Sports (Times Square) locations. The shoe will then become available worldwide on October 23rd on Reebok.com and across the Foot Locker family of brands, including: Foot Locker, Kids Foot Locker, Footaction, Champs Sports and Eastbay.com. The retail price tag is set at $150 USD.
In-Store Release Date: October 11, 2019
Worldwide Release Date: October 23, 2019