The result of years of research and experimentation, CX is an innovative toolkit of materials and processes that will transform the way Converse footwear is made, delivering new levels of comfort, wearability and design.
The CX toolkit delivers comfort through three core elements: CX stretch canvas – a new material innovation that adapts to a wearer’s foot and enables easy on-off wearability, CX Foam – pairing of a single-density PU insole and lightweight phylon midsole which boosts impact absorption to maximize long-lasting comfort, and New Outsole Design – CX foam is supported by a new rubber outsole design that provides flexibility and improved durability.
“CX allows Converse to deliver on both new expression and experience through the lens of comfort,” says Brandis Russell, VP, Global Footwear at Converse. “In time, we plan to integrate its elements into every footwear product we make.”
The toolkit informs a new product series, CX, which consists of three footwear designs: All Star Disrupt CX, a future-forward twist on the classic Chuck Taylor All Star silhouette through its key signifier – an exaggerated statement heel counter – intended to be expressive, bold and a signal of both comfort and newness, Chuck Taylor Disrupt CX – a sleek, low-cut slip featuring CX stretch canvas and foam, with radical design language like an exaggerated heel counter, and Chuck Taylor All Star CX – a familiar classic, hosting upgrades like new stretch canvas, CX foam, and transparent foxing to showcase its transformative midsole, energizing both in look and step.
On March 12, longtime collaborator and streetwear innovator TakahiroMiyashita TheSoloist., will be first to present a take on the series through Converse x TheSoloist. All Star Disrupt CX, a black and white iteration, which debuted during TakahiroMiyashita’s SP20 show in Paris.
All silhouettes will be introduced in an assortment of monotone colors that evoke memories of comfort, starting with the All Star Disrupt CX on March 19th at Converse.com and select retailers globally.
Release Date: March 19, 2020