Under Armour introduces their newest basketball shoe, the UA HOVR Breakthru, which was designed specifically for the female athlete.
The Breakthru was a collaboration across several UA teams. Jessie Benjamin (senior footwear designer), Sasha Chaplin (associate product line manager) and Shaneika Warden (senior color design manager) combined their expertise, leveraged personal experiences and consulted numerous rising and veteran women hoopers to help create something that supports their play and drives their performance. For women by women.
It comes fit for you engineered to respond to the structure of a women’s foot for more agility, better fit, and lasting comfort. Other details includes UA HOVR cushioning that eliminates impact and returns energy with every mover for an explosive performance atop a multi-directional organic herringbone traction pattern providing the ultimate grip and traction on the court.
Look for the UA HOVR Breakthru to release on September 17th in North America via Dick’s Sporting Goods, UA.com, and UA Brand Houses in Boston and Chicago. The retail price tag is set at $110 USD.
Release Date: September 17, 2020